diff --git a/drivers/bluetooth/btusb.c b/drivers/bluetooth/btusb.c
index ac532dd..5d68cdb 100644
--- a/drivers/bluetooth/btusb.c
+++ b/drivers/bluetooth/btusb.c
@@ -2375,6 +2375,167 @@ static void btusb_setup_intel_newgen_get_fw_name(const struct intel_version_tlv
 		 suffix);
 }
 
+static int btusb_intel_download_firmware_newgen(struct hci_dev *hdev,
+						struct intel_version_tlv *ver,
+						u32 *boot_param)
+{
+	const struct firmware *fw;
+	char fwname[64];
+	int err;
+	struct btusb_data *data = hci_get_drvdata(hdev);
+
+	if (!ver || !boot_param)
+		return -EINVAL;
+
+	/* The hardware platform number has a fixed value of 0x37 and
+	 * for now only accept this single value.
+	 */
+	if (INTEL_HW_PLATFORM(ver->cnvi_bt) != 0x37) {
+		bt_dev_err(hdev, "Unsupported Intel hardware platform (0x%2x)",
+			   INTEL_HW_PLATFORM(ver->cnvi_bt));
+		return -EINVAL;
+	}
+
+	/* The firmware variant determines if the device is in bootloader
+	 * mode or is running operational firmware. The value 0x03 identifies
+	 * the bootloader and the value 0x23 identifies the operational
+	 * firmware.
+	 *
+	 * When the operational firmware is already present, then only
+	 * the check for valid Bluetooth device address is needed. This
+	 * determines if the device will be added as configured or
+	 * unconfigured controller.
+	 *
+	 * It is not possible to use the Secure Boot Parameters in this
+	 * case since that command is only available in bootloader mode.
+	 */
+	if (ver->img_type == 0x03) {
+		clear_bit(BTUSB_BOOTLOADER, &data->flags);
+		btintel_check_bdaddr(hdev);
+		return 0;
+	}
+
+	/* Check for supported iBT hardware variants of this firmware
+	 * loading method.
+	 *
+	 * This check has been put in place to ensure correct forward
+	 * compatibility options when newer hardware variants come along.
+	 */
+	switch (INTEL_HW_VARIANT(ver->cnvi_bt)) {
+	case 0x17:	/* TyP */
+	case 0x18:	/* Slr */
+	case 0x19:	/* Slr-F */
+		break;
+	default:
+		bt_dev_err(hdev, "Unsupported Intel hardware variant (0x%x)",
+			   INTEL_HW_VARIANT(ver->cnvi_bt));
+		return -EINVAL;
+	}
+
+	/* If the device is not in bootloader mode, then the only possible
+	 * choice is to return an error and abort the device initialization.
+	 */
+	if (ver->img_type != 0x01) {
+		bt_dev_err(hdev, "Unsupported Intel firmware variant (0x%x)",
+			   ver->img_type);
+		return -ENODEV;
+	}
+
+	/* It is required that every single firmware fragment is acknowledged
+	 * with a command complete event. If the boot parameters indicate
+	 * that this bootloader does not send them, then abort the setup.
+	 */
+	if (ver->limited_cce != 0x00) {
+		bt_dev_err(hdev, "Unsupported Intel firmware loading method (0x%x)",
+			   ver->limited_cce);
+		return -EINVAL;
+	}
+
+	/* Secure boot engine type should be either 1 (ECDSA) or 0 (RSA) */
+	if (ver->sbe_type > 0x01) {
+		bt_dev_err(hdev, "Unsupported Intel secure boot engine type (0x%x)",
+			   ver->sbe_type);
+		return -EINVAL;
+	}
+
+	/* If the OTP has no valid Bluetooth device address, then there will
+	 * also be no valid address for the operational firmware.
+	 */
+	if (!bacmp(&ver->otp_bd_addr, BDADDR_ANY)) {
+		bt_dev_info(hdev, "No device address configured");
+		set_bit(HCI_QUIRK_INVALID_BDADDR, &hdev->quirks);
+	}
+
+	btusb_setup_intel_newgen_get_fw_name(ver, fwname, sizeof(fwname), "sfi");
+	err = request_firmware(&fw, fwname, &hdev->dev);
+	if (err < 0) {
+		bt_dev_err(hdev, "Failed to load Intel firmware file (%d)", err);
+		return err;
+	}
+
+	bt_dev_info(hdev, "Found device firmware: %s", fwname);
+
+	if (fw->size < 644) {
+		bt_dev_err(hdev, "Invalid size of firmware file (%zu)",
+			   fw->size);
+		err = -EBADF;
+		goto done;
+	}
+
+	set_bit(BTUSB_DOWNLOADING, &data->flags);
+
+	/* Start firmware downloading and get boot parameter */
+	err = btintel_download_firmware_newgen(hdev, fw, boot_param,
+					       INTEL_HW_VARIANT(ver->cnvi_bt),
+					       ver->sbe_type);
+	if (err < 0) {
+		/* When FW download fails, send Intel Reset to retry
+		 * FW download.
+		 */
+		btintel_reset_to_bootloader(hdev);
+		goto done;
+	}
+	set_bit(BTUSB_FIRMWARE_LOADED, &data->flags);
+
+	bt_dev_info(hdev, "Waiting for firmware download to complete");
+
+	/* Before switching the device into operational mode and with that
+	 * booting the loaded firmware, wait for the bootloader notification
+	 * that all fragments have been successfully received.
+	 *
+	 * When the event processing receives the notification, then the
+	 * BTUSB_DOWNLOADING flag will be cleared.
+	 *
+	 * The firmware loading should not take longer than 5 seconds
+	 * and thus just timeout if that happens and fail the setup
+	 * of this device.
+	 */
+	err = wait_on_bit_timeout(&data->flags, BTUSB_DOWNLOADING,
+				  TASK_INTERRUPTIBLE,
+				  msecs_to_jiffies(5000));
+	if (err == -EINTR) {
+		bt_dev_err(hdev, "Firmware loading interrupted");
+		goto done;
+	}
+
+	if (err) {
+		bt_dev_err(hdev, "Firmware loading timeout");
+		err = -ETIMEDOUT;
+		btintel_reset_to_bootloader(hdev);
+		goto done;
+	}
+
+	if (test_bit(BTUSB_FIRMWARE_FAILED, &data->flags)) {
+		bt_dev_err(hdev, "Firmware loading failed");
+		err = -ENOEXEC;
+		goto done;
+	}
+
+done:
+	release_firmware(fw);
+	return err;
+}
+
 static int btusb_intel_download_firmware(struct hci_dev *hdev,
 					 struct intel_version *ver,
 					 struct intel_boot_params *params,
@@ -2743,7 +2904,9 @@ static int btusb_setup_intel_newgen(struct hci_dev *hdev)
 
 	btintel_version_info_tlv(hdev, &version);
 
-	/* TODO: Plugin in code here to download firmware */
+	err = btusb_intel_download_firmware_newgen(hdev, &version, &boot_param);
+	if (err)
+		return err;
 
 	/* check if controller is already having an operational firmware */
 	if (version.img_type == 0x03)
