diff --git a/drivers/regulator/gpio-regulator.c b/drivers/regulator/gpio-regulator.c
index aecdd3f211ba..38a283252aaf 100644
--- a/drivers/regulator/gpio-regulator.c
+++ b/drivers/regulator/gpio-regulator.c
@@ -228,27 +228,28 @@ static struct regulator_ops gpio_regulator_current_ops = {
 
 static int gpio_regulator_probe(struct platform_device *pdev)
 {
-	struct gpio_regulator_config *config = dev_get_platdata(&pdev->dev);
-	struct device_node *np = pdev->dev.of_node;
+	struct device *dev = &pdev->dev;
+	struct gpio_regulator_config *config = dev_get_platdata(dev);
+	struct device_node *np = dev->of_node;
 	struct gpio_regulator_data *drvdata;
 	struct regulator_config cfg = { };
 	enum gpiod_flags gflags;
 	int ptr, ret, state, i;
 
-	drvdata = devm_kzalloc(&pdev->dev, sizeof(struct gpio_regulator_data),
+	drvdata = devm_kzalloc(dev, sizeof(struct gpio_regulator_data),
 			       GFP_KERNEL);
 	if (drvdata == NULL)
 		return -ENOMEM;
 
 	if (np) {
-		config = of_get_gpio_regulator_config(&pdev->dev, np,
+		config = of_get_gpio_regulator_config(dev, np,
 						      &drvdata->desc);
 		if (IS_ERR(config))
 			return PTR_ERR(config);
 	}
 
 	for (i = 0; i < config->ngpios; i++) {
-		drvdata->gpiods[i] = devm_gpiod_get_index(&pdev->dev,
+		drvdata->gpiods[i] = devm_gpiod_get_index(dev,
 							  NULL,
 							  i,
 							  config->gflags[i]);
@@ -257,21 +258,20 @@ static int gpio_regulator_probe(struct platform_device *pdev)
 	}
 	drvdata->nr_gpios = config->ngpios;
 
-	drvdata->desc.name = kstrdup(config->supply_name, GFP_KERNEL);
+	drvdata->desc.name = devm_kstrdup(dev, config->supply_name, GFP_KERNEL);
 	if (drvdata->desc.name == NULL) {
-		dev_err(&pdev->dev, "Failed to allocate supply name\n");
-		ret = -ENOMEM;
-		goto err;
+		dev_err(dev, "Failed to allocate supply name\n");
+		return -ENOMEM;
 	}
 
-	drvdata->states = kmemdup(config->states,
-				  config->nr_states *
-					 sizeof(struct gpio_regulator_state),
-				  GFP_KERNEL);
+	drvdata->states = devm_kmemdup(dev,
+				       config->states,
+				       config->nr_states *
+				       sizeof(struct gpio_regulator_state),
+				       GFP_KERNEL);
 	if (drvdata->states == NULL) {
-		dev_err(&pdev->dev, "Failed to allocate state data\n");
-		ret = -ENOMEM;
-		goto err_name;
+		dev_err(dev, "Failed to allocate state data\n");
+		return -ENOMEM;
 	}
 	drvdata->nr_states = config->nr_states;
 
@@ -290,9 +290,8 @@ static int gpio_regulator_probe(struct platform_device *pdev)
 		drvdata->desc.ops = &gpio_regulator_current_ops;
 		break;
 	default:
-		dev_err(&pdev->dev, "No regulator type set\n");
-		ret = -EINVAL;
-		goto err_memstate;
+		dev_err(dev, "No regulator type set\n");
+		return -EINVAL;
 	}
 
 	/* build initial state from gpio init data. */
@@ -303,7 +302,7 @@ static int gpio_regulator_probe(struct platform_device *pdev)
 	}
 	drvdata->state = state;
 
-	cfg.dev = &pdev->dev;
+	cfg.dev = dev;
 	cfg.init_data = config->init_data;
 	cfg.driver_data = drvdata;
 	cfg.of_node = np;
@@ -317,29 +316,20 @@ static int gpio_regulator_probe(struct platform_device *pdev)
 	else
 		gflags = GPIOD_OUT_LOW;
 
-	cfg.ena_gpiod = devm_gpiod_get_optional(&pdev->dev, "enable", gflags);
-	if (IS_ERR(cfg.ena_gpiod)) {
-		ret = PTR_ERR(cfg.ena_gpiod);
-		goto err_memstate;
-	}
+	cfg.ena_gpiod = devm_gpiod_get_optional(dev, "enable", gflags);
+	if (IS_ERR(cfg.ena_gpiod))
+		return PTR_ERR(cfg.ena_gpiod);
 
 	drvdata->dev = regulator_register(&drvdata->desc, &cfg);
 	if (IS_ERR(drvdata->dev)) {
 		ret = PTR_ERR(drvdata->dev);
-		dev_err(&pdev->dev, "Failed to register regulator: %d\n", ret);
-		goto err_memstate;
+		dev_err(dev, "Failed to register regulator: %d\n", ret);
+		return ret;
 	}
 
 	platform_set_drvdata(pdev, drvdata);
 
 	return 0;
-
-err_memstate:
-	kfree(drvdata->states);
-err_name:
-	kfree(drvdata->desc.name);
-err:
-	return ret;
 }
 
 static int gpio_regulator_remove(struct platform_device *pdev)
@@ -347,8 +337,6 @@ static int gpio_regulator_remove(struct platform_device *pdev)
 	struct gpio_regulator_data *drvdata = platform_get_drvdata(pdev);
 
 	regulator_unregister(drvdata->dev);
-	kfree(drvdata->states);
-	kfree(drvdata->desc.name);
 
 	return 0;
 }
