diff --git a/Documentation/networking/ethtool-netlink.rst b/Documentation/networking/ethtool-netlink.rst
index d6706c4aa972..47542f042e9d 100644
--- a/Documentation/networking/ethtool-netlink.rst
+++ b/Documentation/networking/ethtool-netlink.rst
@@ -208,6 +208,7 @@ Kernel to userspace:
   ``ETHTOOL_MSG_WOL_NTF``               wake-on-lan settings notification
   ``ETHTOOL_MSG_FEATURES_GET_REPLY``    device features
   ``ETHTOOL_MSG_FEATURES_SET_REPLY``    optional reply to FEATURES_SET
+  ``ETHTOOL_MSG_FEATURES_NTF``          netdev features notification
   ===================================== =================================
 
 ``GET`` requests are sent by userspace applications to retrieve device
@@ -591,6 +592,11 @@ reports the difference between old and new dev->features: mask consists of
 bits which have changed, values are their values in new dev->features (after
 the operation).
 
+``ETHTOOL_MSG_FEATURES_NTF`` notification is sent not only if device features
+are modified using ``ETHTOOL_MSG_FEATURES_SET`` request or on of ethtool ioctl
+request but also each time features are modified with netdev_update_features()
+or netdev_change_features().
+
 
 Request translation
 ===================
diff --git a/include/uapi/linux/ethtool_netlink.h b/include/uapi/linux/ethtool_netlink.h
index 6f7aaa6b7f42..3d0204cf96a6 100644
--- a/include/uapi/linux/ethtool_netlink.h
+++ b/include/uapi/linux/ethtool_netlink.h
@@ -47,6 +47,7 @@ enum {
 	ETHTOOL_MSG_WOL_NTF,
 	ETHTOOL_MSG_FEATURES_GET_REPLY,
 	ETHTOOL_MSG_FEATURES_SET_REPLY,
+	ETHTOOL_MSG_FEATURES_NTF,
 
 	/* add new constants above here */
 	__ETHTOOL_MSG_KERNEL_CNT,
diff --git a/net/ethtool/features.c b/net/ethtool/features.c
index a12e73db4452..cf00751067c6 100644
--- a/net/ethtool/features.c
+++ b/net/ethtool/features.c
@@ -233,6 +233,7 @@ int ethnl_set_features(struct sk_buff *skb, struct genl_info *info)
 	struct nlattr *tb[ETHTOOL_A_FEATURES_MAX + 1];
 	struct ethnl_req_info req_info = {};
 	struct net_device *dev;
+	bool mod;
 	int ret;
 
 	ret = nlmsg_parse(info->nlhdr, GENL_HDRLEN, tb,
@@ -275,6 +276,7 @@ int ethnl_set_features(struct sk_buff *skb, struct genl_info *info)
 	dev->wanted_features = ethnl_bitmap_to_features(req_wanted);
 	__netdev_update_features(dev);
 	ethnl_features_to_bitmap(new_active, dev->features);
+	mod = !bitmap_equal(old_active, new_active, NETDEV_FEATURE_COUNT);
 
 	ret = 0;
 	if (!(req_info.flags & ETHTOOL_FLAG_OMIT_REPLY)) {
@@ -295,6 +297,8 @@ int ethnl_set_features(struct sk_buff *skb, struct genl_info *info)
 					  wanted_diff_mask, new_active,
 					  active_diff_mask, compact);
 	}
+	if (mod)
+		ethtool_notify(dev, ETHTOOL_MSG_FEATURES_NTF, NULL);
 
 out_rtnl:
 	rtnl_unlock();
diff --git a/net/ethtool/netlink.c b/net/ethtool/netlink.c
index 757ea3fc98a0..5c0e361bfd66 100644
--- a/net/ethtool/netlink.c
+++ b/net/ethtool/netlink.c
@@ -528,6 +528,7 @@ ethnl_default_notify_ops[ETHTOOL_MSG_KERNEL_MAX + 1] = {
 	[ETHTOOL_MSG_LINKMODES_NTF]	= &ethnl_linkmodes_request_ops,
 	[ETHTOOL_MSG_DEBUG_NTF]		= &ethnl_debug_request_ops,
 	[ETHTOOL_MSG_WOL_NTF]		= &ethnl_wol_request_ops,
+	[ETHTOOL_MSG_FEATURES_NTF]	= &ethnl_features_request_ops,
 };
 
 /* default notification handler */
@@ -613,6 +614,7 @@ static const ethnl_notify_handler_t ethnl_notify_handlers[] = {
 	[ETHTOOL_MSG_LINKMODES_NTF]	= ethnl_default_notify,
 	[ETHTOOL_MSG_DEBUG_NTF]		= ethnl_default_notify,
 	[ETHTOOL_MSG_WOL_NTF]		= ethnl_default_notify,
+	[ETHTOOL_MSG_FEATURES_NTF]	= ethnl_default_notify,
 };
 
 void ethtool_notify(struct net_device *dev, unsigned int cmd, const void *data)
@@ -630,6 +632,29 @@ void ethtool_notify(struct net_device *dev, unsigned int cmd, const void *data)
 }
 EXPORT_SYMBOL(ethtool_notify);
 
+static void ethnl_notify_features(struct netdev_notifier_info *info)
+{
+	struct net_device *dev = netdev_notifier_info_to_dev(info);
+
+	ethtool_notify(dev, ETHTOOL_MSG_FEATURES_NTF, NULL);
+}
+
+static int ethnl_netdev_event(struct notifier_block *this, unsigned long event,
+			      void *ptr)
+{
+	switch (event) {
+	case NETDEV_FEAT_CHANGE:
+		ethnl_notify_features(ptr);
+		break;
+	}
+
+	return NOTIFY_DONE;
+}
+
+static struct notifier_block ethnl_netdev_notifier = {
+	.notifier_call = ethnl_netdev_event,
+};
+
 /* genetlink setup */
 
 static const struct genl_ops ethtool_genl_ops[] = {
@@ -736,7 +761,9 @@ static int __init ethnl_init(void)
 		return ret;
 	ethnl_ok = true;
 
-	return 0;
+	ret = register_netdevice_notifier(&ethnl_netdev_notifier);
+	WARN(ret < 0, "ethtool: net device notifier registration failed");
+	return ret;
 }
 
 subsys_initcall(ethnl_init);
